Home Products Exploring IT Cosmetics at Ulta Beauty with Jamie Kern Lima
Exploring IT Cosmetics Ulta Beauty Jamie Kern Lima

Exploring IT Cosmetics at Ulta Beauty with Jamie Kern Lima

by Wasifa Ahmad Hasan

I think the long title of today’s article says it all! I have had the opportunity to attend IT Cosmetics new product launch event at my local Ulta Beauty and also, meet the co-founder and CEO Jamie Kern Lima. So stay tuned and read about the experience.


Jamie’s personal experiences and real life problems set the foundation for IT Cosmetics. Her suffering from rosacea and inability to find the proper product has encouraged to make products which will help the user’s skin first. From her own words;

At IT Cosmetics™, we do things completely differently. We work with plastic surgeons and won’t launch a product unless we know it will be truly life-changing for you! We believe that great makeup can give you great skin, and the one thing I hear most from IT Girls is, “I get compliments on my skin, not my makeup.”

Exploring IT Cosmetics Ulta Beauty Jamie Kern Lima


Together with Ulta Beauty, the IT Cosmetics team hosted an exclusive master class in Fargo on August 19 and gave professional consultations on how to achieve a flawless face look. They gave valuable tips and tricks on how to make the makeup look natural and not “made up”. They talked about their new products and gave us insights on how to use those most effectively.


To celebrate the event, IT Cosmetics and Ulta Beauty were generous enough to invite me as a blogger and send the newly launched products .

  • Confidence in a Cleanser
  • Confidence in Your Glow
  • Confidence in a Compact
  • IT Brushes for Ulta

Exploring IT Cosmetics Ulta Beauty Jamie Kern Lima Exploring IT Cosmetics Ulta Beauty Jamie Kern Lima Exploring IT Cosmetics Ulta Beauty Jamie Kern Lima


I really appreciate how IT Cosmetics focuses on the skin care part of a product first and then adds the necessary ingredients to transform it into a makeup product. As I am getting older (and wiser), I prefer a good product that will actually make my makeup and skin care process easier….and IT Cosmetics offers both simultaneously.

Jamie shared her story and her tips on contouring. If you watch my YouTube tutorials, you will see how fond I am of that process. It makes a rather “okay” makeup look into a sharp chiseled one. Double chin? What is that?

[P.S. Jamie was lovely enough to take pictures with my baby girl as she was with me and getting rather bored watching cartoons.]


I loved the whole event of exploring IT Cosmetics and get to know the story behind the brand. Metting and talking with Jamie & IT Cosmetics team about the brand and Sifa’s Corner has been an amazing and humbling experience. Now if only Fargo Ulta Beauty would arrange something like this every weekend!

Exploring IT Cosmetics Ulta Beauty Jamie Kern Lima

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1 comment

Links à la Mode, August 31st | IFB September 2, 2017 - 12:43 pm

[…] Sifa's Corner: Exploring IT Cosmetics at ULTA Beauty with Jamie Kern Lima […]


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