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Online Makeup Shopping Tips: How to Buy The Best Products Smartly

by Wasifa Ahmad Hasan

Do you like to do makeup shopping online? Though I love to browse the aisles and do swatches of the lipsticks or eyeshadows, after the pandemic lockdown I have been focusing more on online shopping. There are always some hiccups in online makeup shopping at the beginning because I know I have lost count of how many times I have chosen the wrong foundation shade or ordered an insanely costly eyeshadow palette just because it looked good online.

While buying cosmetic products online is very convenient, it does come with a few drawbacks. For instance, because models are often photographed under great lighting and the pictures are edited, it’s hard to determine how the colors and pigments would look in person. You also can’t be sure about the texture nor rely on what the company claims since you don’t get to test the product on your skin.

With some smart moves and expert tips, you can also be a savvy online shopper. We have compiled several online makeup shopping tips you can follow to ensure worthwhile purchases.

Online Makeup Shopping Tips:

1- Read reviews thoroughly

Read as many reviews as you can before buying a product. Testimonials from actual consumers are the best source of information since they contain authentic insights.

Focus on what they say about the finish, texture, and pigmentation. Then, compare their reviews, check for consistency, and do your own research to narrow down your choices further.

Also, it may help to follow beauty influencers with a complexion that’s similar to yours. This way, you can compare how their recommended products will look on your skin. Aside from their complexion, consider their skin type, as well, since makeup products also work differently for oily, dry, and combination skin. Here at Sifa’s Corner, we have the top performing reviews in a separate category. You can check it out here.

2- Go for apps instead of websites

Some shopping websites can be overwhelming to use. Online shopping shouldn’t be stressful, so if you haven’t yet, it’s time to switch to mobile applications.

Developers ensure that apps provide the best mobile experience for users, so they are designed to be more intuitive and personalized. They also load more quickly than websites since their entire content is installed on your smartphone after downloading. Checking out is also much easier and more secure, as you won’t be filling out forms and providing financial information over the web.

For example, I love to use Ulta and Sephora apps on my phone. They both work well, quick and I can get the desired product pretty easily.

3- Take advantage of AI

AI technology and augmented reality have made it possible for shoppers to see how a specific product would look on them without having to go to the store to try it on. Many brands also provide free online quizzes and color matching tools to help you find the right foundation shade, hair dye or lipstick shade that best suits your skin.

4- Check the list of ingredients

One of the perks of shopping online is that many products are sold for less. However, the discounts could be due to factors like minor damage on the packaging, lack of proof of authenticity, or dangerously close expiration dates.

It’s important to assess the ingredients and look up their effects. Plenty of cheap cosmetics contain suspicious components, so always be wary. Looking into the ethics and reputation of the manufacturer is also a smart move, especially if you’re planning to build a sustainable and minimalistic beauty routine. You can read more about this on: How & Why to Create a Minimalist Skincare routine.

5- Opt for best sellers

A product sells faster and better than its counterparts for a reason. Hence, be sure to explore the bestselling section when you’re browsing. It might cost you a bit more, but then again, you don’t want to risk buying products that could end up damaging your skin because their authenticity or quality is rather questionable. While there’s no guarantee that you would indeed love the item, the number of people who have purchased it can be a good indicator of superior quality.

Suggested read: Best online clothing stores for budget shopping.

6- Only buy from authorized stores and check the return policy

The internet is filled with scammers, so always make sure the seller is legitimate and authorized. If you doubt the product’s authenticity, don’t hesitate to make inquiries or ask the seller to send actual photos. Steer clear of shady sellers who are unresponsive or refuse to provide proof of shipping. Also, check if the reviews sound fake and repetitive.

Also, do not forget to check out the return policy in case the product is a bad match. Ulta, Sephora, Amazon have excellent return policies.

7- Use cashback services:

If you mostly shop online, I highly suggest using a cash-back service like Rakuten. We try to place most of our household orders online because of the cash-back service. Rakuten cashback service is reliable and you can refer your friends and receive a bonus for each one who joins and makes a purchase. Try Rakuten today!

In a nutshell…..

Makeup purchased online can either be a hit or miss. However, shopping from the comfort of your home is very convenient, safe, and even entertaining, so don’t let a few poor decisions stop you. By making use of technologies like color matching tools, exploring tone swatches, reading reviews, and doing proper research, you can avoid wasting your money on regretful purchases and find products that serve you well.

Hope our online makeup shopping tips can serve you well. Are you an online makeup shopper? Share your tips below!

Online makeup shopping tips

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