Home Guest Postinterview An Interview with Raazika Cosmetics Founder and My Thoughts

An Interview with Raazika Cosmetics Founder and My Thoughts

by Wasifa Ahmad Hasan

Raazika Cosmetics: A Look Inside the Brand & its Products

 

I love the fact that I get to meet so many interesting people (virtually and personally) in my line of work. For today’s article, I am going to interview Raazika Cosmetics founder Kadijah Ikram. What’s the special “thing” which intrigued me to get in touch with her? She founded her brand as a 15-year-old to empower boys and girls and created a line that is for everyone. Raazika Cosmetics products are hypo-allergenic, halal certified, cruelty, paraben, and fragrance-free.  A portion is donated to “BESTRONG“, an organization that helps teens with bullying, substance abuse, and suicide help.

raazika cosmetics

Without further ado, let’s hear from her own words what Raazika Cosmetics is all about.

 In your words share with us, what made you realize that you want to launch a makeup company?

I have such a big passion for makeup!  In my middle school, I saw beautiful girls and boys who had self-esteem issues which lead to a lack of confidence.  I wanted to help others, which is why I named the line “Raazika,” which means someone who provides for others.

What was the biggest challenge you faced when you started Raazika Cosmetics?

One of the biggest challenges is that there is so much competition.  I remember my mother telling me, we cannot compete with Kyle Jenner and Huda Beauty, but I have faith in my products and my mission to help bullying, suicide, and self-confidence.

In today’s world, how do you think makeup influences others?

Makeup continues to evolve over the years, from nude lips to purple ones.  I think what has influenced many is that one can be creative and not have to just put on simple color – you can make makeup your own statement style with sparkles and glitter!

What do you want your makeup to represent?

I want Raazika Cosmetics to represent high-quality makeup for everyone with a passion to help others feel their best!

What is your vision for your brand in the future?

I’d love to see my products in stores one day, so I can offer the latest trends in makeup for everyone while still helping others!

If you could send a message to one of the readers of Sifa’s Corner, what would that be?

You won’t be disappointed with Raazika Cosmetics! We are passionate about the cause and excited about the quality of our products.  We are Beautiful, We are Strong!

 

MY THOUGHTS ON RAAZIKA COSMETICS PRODUCTS:

I tried the following products from Raazika.

raazika cosmetics raazika cosmetics

raazika cosmetics raazika cosmetics raazika cosmetics

  • The foundation blended out smoothly and feels lightweight on the skin. Longevity-wise I would say you can get a decent staying time with a setting powder and setting spray.
  • The eyeliner is easy to use and rich black in color. But it’s not waterproof.
  • The contour kit works well on my medium tanned skin tone.
  • I loved her lip products the most. I have used Bentley Bliss lipstick with Cameo lip pencil and the combo is what I am wearing pretty much every time I am going out.

See the foundation, contour kit and lip colors in action below on my Instagram.

IN A NUTSHELL:

I adored Kadijah’s spirit and vision behind her brand and I liked the products. I am looking forward to seeing what her brand unfolds in the future.

 
 

raazika cosmetics

**The items featured in this post were provided by the brand for review. This does not affect my opinion of the item.**


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